Sales through the Amazon site are something that many Israelis have already entered into with one degree of professionalism and profitability or another, mainly because it is a very beginner-friendly platform, but to be able to make real money on it, you should know some of the things professionals do. Here are 5 professional strategies to help you increase your Amazon sales:
Dynamic pricing is the name of the game – price is set not just once
Businesses that do not have an online appearance have been accustomed for many years to operating at a fixed pricing, mainly for reasons of relief in expected profits and income for the purpose of raising investments. In the world of the Internet and especially in the dynamic platform of Amazon everything works differently and prices of products are set from now on both by dedicated bots and due to factors of supply and demand, so it is important to know proper pricing and constantly check the price with competitors. And reaching a state of malice that will hurt your seller ranking and on the other hand maintaining a maximum price threshold that will not cross the average in the relevant market for you in a way that will prevent you from being relevant and competitive.
Regularly review compensation and returns – turn losses into profits
In some cases where a product has reached a defective customer or in a manner that involves some problem, the source of the problem lies in Amazon's delivery service or another factor in the chain that is not related to the seller. Sellers who allow Amazon bots to audit their returns and compensation data can expect to receive up to 4% of this value back directly from Amazon, in a way that makes losses profitable and a pity not to know how to take advantage.
Consider using a comprehensive service that offers you a solution to the big picture of the brand
Sales are a very important channel for the success of any brand and business and some will even say that they are the most important channel, but still sales is not everything and sometimes a successful business owner needs to know to look at the big picture which also includes overhead costs, marketing campaign results, sales and return products. , Active inventory management, dynamic pricing and other aspects of business operations, even before stepping out of the virtual front. Some business owners prefer to hire a virtual service or a professional who will offer them "all in one package" to promote their sales on Amazon, so it may sometimes be worthwhile for a particular business that expects to make enough money in the future to invest in this type of service in the present.
We have planned to maintain maximum profitability on the shelf – optimization begins with repurchase
Some products may be the "bread and butter" of a particular seller, not only in terms of profit margins but also in terms of maintaining rankings in relevant and important sales categories, so it is important to understand that from the restocking stage you need to know how to plan for the future. Always on the shelf. In this way, where the new inventory is purchased first for products that are important for maintaining the rating or maintaining high profit percentages, in case of unexpected shortcomings at a certain moment, they are likely to be created in products that are less critical to maintaining the long-term seller reputation.
Run an effective PPC campaign for external promotion – not just marketers within the market
The existing platform on the Amazon site is a great place to advertise, but it is important to know that this is not enough to reach the sales data of the "big ones". A business owner who wants to maximize success from his Amazon sales network will run one or more PPC (pay per click) campaigns on Google tools and / or other similar tools, which are an external focus for directing relevant leads into the platform, which does not always include all potential buyers. Looking for your products elsewhere on the net.