5 tips for creating a quality PPC campaign that will bring results - Kiara Fintech

5 tips for creating a quality PPC campaign that will bring results

Effective advertising that effectively targets the right target audience that manages to bring significant results in the sales and profit channel is not something that every business owner knows how to produce today on their own. Those who do manage to do this without hiring an advertising agency, usually do so by using various platforms to run effective PPC (pay per click) campaigns. Here are 5 tips to help you create an effective and well-known PPC campaign:

It's all a matter of structure – know the right configuration for you

"Each case on its own" is a perfect description for the personal and unique tailoring of each campaign to its purpose, so not every business owner will need the same type of campaign structure to rake in success. The structure of the campaign includes many parameters such as the type of match for the customer's search results (exact match versus context-based match, for example) and the type of ad that will be displayed to each customer according to the search words relevant to him. Those unfamiliar with the field will need to learn, with the help of guidance and accompaniment or trial and error, about the optimal search terms and the right campaign structure that will bring him the best results at the lowest price for each result.

Automation is not always the answer – you should keep track of the results

Many PPC campaign systems have automated features that can be selected for the campaign, which are mostly trusted by beginning advertisers. Although the "default" options selected for you by the system are not always bad or good, but more random than anything else, so it is usually not advisable to choose them unless the advertising campaign is in the early stages of market research that requires little trial and error. The cases. If you still choose an automated campaign, it is important to follow it more closely after it has run for a week or two in order to test and identify in time all the optimization you can perform.

Filter irrelevant searches manually – Too bad to waste budget

Some search words and phrases that you know do not yield you satisfactory sales or sales at all, based on past experience, are ones that you should actively avoid, but it is important to emphasize that this should be done manually as most automated tools will not "run" to take into account desires. your. In any tool that allows you to run a PPC campaign you will find the option to enter "Negative Keywords" into a list of phrases in which you do not want to be advertised, for whatever reason. Only once you have done this manually can you be sure that you are not spending a budget on valuable clicks where you should not.

Check for up-to-date search reports regularly – Know what customers are looking for

In Google tools mainly but not only, you will find regular updates regarding your search words and phrases called 'Search Term Reports' and in fact centralize important data regarding those words and phrases and especially about the volume of searches linked to them recently. These reports tend to be a very quality source of up-to-date information about the searches you should be on or avoid investing in, so a routine review and review of these reports, as often as you can afford, will only do you and your campaign good.

Understand and define your optimization goals – achievements come from proper planning

In general, PPC campaign optimization will usually be done on a cost-per-click basis by controlling the price of the ads as well as the advertising placements and relevant search terms. Proper optimization can only be done after planning and setting clear goals, for example maximum expansion for new customers or alternatively improvement of the price of each near at the expense of exposure in the big picture. In any case it is important to know where you are aiming before you shoot, so that you can hit.